A software engineering company that also ranks you on Google
We are a software engineering company with over 20 years of experience, and we are very good at SEO. The same engineers work both your software and your marketing problems end to end. We specialize in working with small and medium businesses. Everyone working on your projects is based in the US.
We run your website end to end: market research, analytics, CRM integration and software.
One team does both. The engineers running your campaigns also write your code, so tracking works, your CRM is connected, and nothing is subcontracted.
- US-based, in-house
- No offshoring and no subcontracting to another shop.
- Franklin, Tennessee
- Twenty minutes down I-65 from downtown Nashville.
- No account managers
- The engineer who scopes your job is the one who builds it.
- Built for small business
- Priced for companies that are still growing.
Use our tools to analyze your business needs
Not sure exactly what problems your website has? Do you want to visualize what your website would look like in a prominent spot on a Google page?
Two practices, one team
Most clients need one of these two and are not sure which. Both are done by the same engineers and priced by the same people.
Software development
For when the software you run the business on is holding it back, or does not exist yet.
Marketing
For when you are not getting enough inquiries and can't tell why. We measure first, then fix what the data points at.
What you get either way
These four apply whichever practice you hire, which is why both sit in one company.
You communicate with the person doing the work
No account managers. The person who prices your job is the person who does it.
All your data in one place
We set up the analytics you are missing, gather what Google, your site, and your CRM already collect, and bring it into one place where we can monitor and analyze it. Growing businesses make informed decisions on real data.
We build the AI parts too
Chatbots, and advice on where AI is worth paying for. Marketing and software clients ask for it about equally.
AI development →One team, in Franklin
The same people are on the marketing call and the code review.
Why a software engineering company can fix what a marketing agency can't
The common setup is an agency running the ads, a freelancer who built the site, and nobody owning the space between them. Tracking breaks in a deploy and goes unnoticed for a month. The CRM ends up with two fields for the same thing. Anything requiring a code change waits on a developer who is not in the conversation.
We are the developer. If a campaign needs a landing page, we build it. If leads need to reach your CRM with the source attached, we write that. If the site is slow, we measure it and fix the cause.
The method is the same throughout: measure, find the cause, fix the cause. It is slower to start and cheaper by month three. You can check the claim against this site — PageSpeed Insights reports what it scores.
The people you will work with
No account managers. One of these people prices your job and stays on it through delivery.
Brendan CordovaChief Executive Officer
Giovanni PanzettaChief Technology Officer
Alex JohnsonChief Strategy Officer
Spencer BishopChief Communication Officer
Questions we get on the first call
What does a software engineering company that also does marketing look like?
A software engineering company that also runs marketing can fix the things that require a code change. An agency can tell you the site is slow, the form is not tracked, and leads reach your CRM with no source attached, but it can't change any of that without a developer. We are the developer, so the fix ships the week we find it.
Can I hire you for just marketing, or just software?
Yes, and most clients start with one. About two thirds arrive with a marketing problem and some never buy software at all. The advantage is that when a marketing problem turns out to be a software problem, the same people can fix it.
How big are you, and who does the work?
A small team, which is a genuine capacity limit: we take the work we can do properly and decline the rest. Nothing is offshored or subcontracted.
Why does it matter that the engineers are US-based?
For some buyers it does not, and offshore is cheaper per hour. It matters when you need a decision the same day, in your time zone, from someone who already has the context. Everyone who works on your job is in Franklin, Tennessee, and named on the about page.
Where are you, and who do you work with?
We are based in Franklin, Tennessee, twenty minutes south of downtown Nashville. Most clients are small and medium businesses in Middle Tennessee, and we also work with clients in Birmingham and Richmond. Everything starts with a call or a Google Meet, wherever you are.
How does a job start?
With a call. You describe what is not working, we say what we would do and roughly what it costs, and you decide. If we are not the right firm for the job, you hear that on the first call.
Marketing: SEO · AI search optimization · Google Ads · web development · marketing overview
Software: mobile apps · SaaS products · enterprise systems · CRM integration · software overview
AI: chatbots · AI consulting · AI overview
Where we work: Nashville · Birmingham · Richmond · all service areas
Tell us what is not working and we will tell you what we would do
A call with an engineer, a free audit of your website or software, and a proposal outlining what we would do if it were our business. Then the decision is yours, and we do not chase.