AI search optimization services
AI search optimization helps your business get named when someone asks ChatGPT, Gemini or Google's AI answers who to call. It is mostly good SEO, done carefully.
We do not charge extra for it. It is included in every website we build and in the Core Retainer.
- No extra charge
- It comes with every website we build and with the Core Retainer.
- We will show you the answers
- We ask AI tools your customers' questions and save what they say.
- Honest reporting
- This is hard to measure, and we tell you which numbers are rough.
Check where you stand in two minutes
Type your customers' question into an AI tool. For example: "who should I call for a leaking water heater in Brentwood". Read the answer. It will usually name three or four businesses.
If you are not one of them, there are two usual reasons. Someone else has a page that answers the question directly, and you do not. Or your details differ across the web, so the AI tool does not trust them.
Most AI search optimization is the same work that gets you ranked. So it is part of our SEO work. If you want your own AI assistant on your site, see chatbots. Not sure what you need? Start with AI consulting.
First, we save what AI tools say about you today
Before we change anything, we ask the main AI tools your customers' questions. We save the answers word for word: who is named, which pages are quoted and what is said about you. That is how we judge later whether the work helped.
This is a spot check, not an exact score. There is no official "AI visibility score". Any dashboard that shows one made it up.
The four things AI search optimization changes
All four also make the page better for people.
Answer the question in the first two sentences
Page structureAI tools quote direct answers. If a page takes a long time to get to the point, there is nothing to quote.
So each page gives the answer first and explains after. That is also better for the person reading it.
Real questions as real headings
Questions and answersAI tools love a question written the way a customer asks it, with a full answer below. It is also cheap to add.
We make sure the answers are part of the page itself, so the AI tools can read them.
Be specific
Named places, real numbers“We serve Franklin, Brentwood and Nolensville” works better than “We serve Middle Tennessee.” Name the places. Use real numbers. Show prices where you can.
Vague wording gives AI tools nothing to repeat.
The same facts everywhere
Page labels · your Google profile · listingsWe add hidden labels to each page that tell machines the facts: what you do, where, when you are open and what things cost.
Your details must also match everywhere. AI tools read your Google profile, directory listings and reviews as well as your site. If your phone number differs in three places, they trust you less and name someone else.
What you get, written down before you pay
Short, because it runs alongside your SEO work.
Month one
- We ask AI tools your customers' questions and save the answers
- A list of who is named instead of you, and why
- Pages changed so the answer comes first
- Questions and answers written for each service
- Hidden page labels added for machines to read
Ongoing
- New pages for new customer questions
- Your details kept the same across the web
- The AI checks repeated every month
- Visits from AI tools tracked
- The pages and the tracking stay yours
Not included
- An extra AI fee on top of SEO. It is the same work
- Reports that pretend to be more exact than they are
- Paying to appear in AI answers. Nobody can sell that
- An llms.txt file sold as a service. We add one for free
Want to know who AI tools name instead of you? We will check and send you the answers.
Three things to check about AI search optimization
- Ask an assistant now
- Type your customers' question into ChatGPT and see who it names.
- Look at this page's code
- View this page's source. The answers and the hidden labels are all there.
- Ask us what we can't measure
- Reporting is the weakest part of this work. We will tell you so.
Questions about AI search optimization
What is AI search optimization, in plain terms?
It means making your business the one an AI tool names when someone asks who to call. It is close to normal SEO: useful pages, clear layout, specific facts. It leans more on answering questions directly and keeping your details the same everywhere.
Is this a different service from SEO?
No. It is almost the same work as SEO. It has its own page because people search for it. It is included in every Boost Your Digital Presence website and in the Core Retainer.
Can you guarantee ChatGPT will recommend us?
No, and nobody can. There is no spot to buy and no ranking to check. We can make you the clearest answer to your customers' questions. Then we test it and show you what the AI tools say.
How do you measure it?
Only partly, and we say so up front. Google mixes AI answers into your normal search numbers, and the AI companies share no data. We can do three things. We count visits that come from AI tools. We watch whether more people search for your name. And each month we ask the AI tools your customers' questions and save the answers.
Does an llms.txt file help?
Maybe. It is a small file that points AI tools to your best pages. No major AI company has promised to use it. It costs almost nothing, so we add one for free.
Is SEO dead now that AI answers questions directly?
No, but it is changing. Fewer people click to read simple answers. More people arrive already knowing your name, because an AI tool recommended you. Both come from being the clearest, most specific answer.
How long does it take?
The page changes take a few weeks. When the AI tools notice is hard to predict. They update on their own schedule, so any exact timeline is a guess.
Related: SEO · Google Ads · Websites · Marketing overview
We check our hidden page labels with Google's page test. The labels follow the schema.org standard.
Find out who ChatGPT recommends in your trade
Send us the question your customers ask. We ask the AI tools and send you the answers. It is free.