Google Ads agency in Franklin, Tennessee
We are a Google Ads agency that also builds the pages your ads point to and the tracking behind them. Most agencies only run the ads. But the page and the tracking decide what each lead costs.
Based in Franklin, Tennessee. A flat monthly fee, never a cut of your ad spend.
- We fix the page before the ads run
- The same team builds the page and runs the ads.
- Tracking tested before launch
- We test every lead from ad to inbox before you spend anything.
- Yours to keep
- The ad account, its history and the tracking stay with you.
The usual problem is tracking
A typical account we take over has run for two years. The monthly report shows clicks going up. Nobody can say how many jobs came from it. So each month's budget is a guess.
So before we touch the bids, we check what the account counts as a lead. Often it is wrong. A page visit is counted as a lead. A form counts twice. Or phone calls are not tracked at all.
Fixing that usually cuts costs before any bid changes. You can finally see which ads bring in nothing.
Two things decide if ads pay off. The first is the page they land on, which is web development. The second is where the lead goes next, which is CRM integration. For visitors that keep coming after the ads stop, add SEO.
Nothing goes live until a test lead reaches your CRM
Before any ad goes live, we fill in your form ourselves. We follow that test lead all the way. We check that it is counted, that it reaches your CRM with the ad attached, and that it shows the right job value.
Many agencies skip this. That is why so many accounts have 18 months of lead data nobody can trust. We would rather launch a week late than work for months from wrong numbers.
What our Google Ads agency does, in order
Five kinds of work. The order matters as much as the work.
Local Services Ads
Pay per lead · for tradesFor trades, this is usually the cheapest place to start. You pay per lead, not per click. These ads show above everything else. Google picks who shows based on your profile, your reviews and how fast you answer.
Google has to check your license, insurance and background first. That takes about two weeks. It is the most common reason a business does not show here. We do the paperwork with you.
Since August 2026, Google is moving these ads inside Google Ads. That changes where they are managed, not what works. See section 04 below.
Search campaigns
The ads most people meanThese are the text ads at the top of Google. We choose searches carefully and block the ones that will never become customers. Most wasted money we find comes from ads showing for the wrong searches.
Each group of ads points to a page made for that search. Sending every search to your homepage can double what the ads cost.
Lead tracking
Leads, job values, your CRMWe track every form and call. Each one is tagged with the ad and page it came from and sent to your CRM. That last step needs a code change, so it is often skipped.
We also tell Google what each kind of lead is worth to you. Without that, Google chases the easiest form to fill in, not the one that books real jobs.
Google's change to Local Services Ads
Started August 2026 · continues into 2027Google is moving Local Services Ads inside Google Ads. The first group started in August 2026. It covers most home services: roofing, HVAC, plumbing, electrical, pest control, cleaning, lawn care and moving.
Most of your account moves over. Your past reports do not, and they cannot be recovered later. You need to save them before your industry moves.
If you are in that first group, this is urgent. Ask us and we will tell you where your account stands.
Automatic bidding
Only once there is enough dataGoogle can set your bids for you, but it needs lead history to do it well. Turned on too early, it spends a month learning the wrong thing.
So we switch it on only once there are enough real leads to learn from.
What you get, written down before you pay
All of this goes in the agreement before you pay anything.
Month one
- A check of your ad account, or a fresh start if nothing is worth keeping
- Lead tracking set up and tested from ad to inbox
- Ad pages built or fixed before you spend anything
- A list of searches to target, and searches to block
- Local Services Ads checks started, if you qualify
Ongoing
- Weekly check of what people searched, and bad searches blocked
- Ad wording tested against the page it points to
- Budget set against how many calls you can answer
- A report that starts with booked jobs, not clicks
- The account and its history stay yours
Not included
- A cut of your ad spend. We charge a flat fee, so you spending more does not pay us more
- Running ads to a site we are not allowed to fix
- Launching before tracking is tested
- Keeping your ad account under our name
Want us to look at your ad account first? Send it to us.
Three things to ask any Google Ads agency
- Ask to see the tracking plan
- It lists what we track, where, and what each lead is worth. Ask any agency for theirs.
- Check who owns the account
- Your ads run in your own Google Ads account, on your card. You keep the history if you leave.
- Ask how a lead is traced
- From the ad, through the form, to your CRM. We can show you on the first call.
Questions people ask a Google Ads agency
How much should I spend on Google Ads?
Start with how many jobs you can take next month. Work out how many leads that needs. Multiply by what a lead costs in your trade and area. That is your budget. If you buy more leads than you can handle, nobody calls them back.
What is normal Google Ads agency pricing?
There are two common ways. Some agencies take a cut of your ad spend, so they earn more when you spend more. Others charge a flat fee. Ours is a flat fee, separate from your spend. It covers the ads, tracking, ad pages and reports. We price it after we see your account.
How fast will I see leads?
Usually within days. That is the big advantage of ads over SEO. You learn if your offer works in weeks, not months. Bringing down the cost of each booked job takes longer. That is what the first 90 days are for.
Why will you not run ads at my current site?
Ads send more people to whatever page you have. If it is slow, hides the phone number or has no form near the top, you pay for every click and still lose the lead. If we cannot fix the page, we tell you before you spend anything.
Do I own the ad account?
Yes. Your ads run in your own account, on your card. You give us access. If you leave, you keep the account and all its history. Some agencies run your ads in their account, so you lose the history when you go.
Is Local Services Ads different from Google Ads?
Yes. For a trade it is usually the better place to start. You pay per lead, not per click. It shows above the regular ads. You must pass a background and license check first. We handle that paperwork, which is where most people get stuck.
Should I hire a Google Ads agency near me, or does location not matter?
Where the agency sits does not change your ads. What matters is whether it knows your market: which towns are worth paying for and what a lead is worth there. When looking for a Google Ads agency near me, ask about your market, not their address.
We already work with one of the bigger Google Ads agencies. What would change?
Two things. We check what your account counts as a lead, because some of those usually are not leads. And we take care of the page your ads point to. Those two things lower your cost per job more than bid changes do.
What happens if we pause?
The leads stop quickly. Ads only work while you pay. That is why we also work on SEO and your Google profile. Pausing loses nothing for good, but after a long break the ads take time to perform as well again.
Related: SEO · Websites · CRM integration · Nashville · Marketing overview
We follow Google's own guidance and the Local Services Ads rules. Google publishes the rules, but most people never read them. The Local Services Ads change above is checked against Google's migration notice and Search Engine Land, September 2026.
Send us your ad account and we will tell you what it brings in
We look at what people searched before they clicked. Then we reply in writing within one business day.